The Scope: The Ministry was launching its ‘Mumps Catch Up’ vaccination program, a campaign that focused on the young adult market.
The Objective: They wanted to set up a campus tour that would cover over 50 Ontario College and University campuses to raise awareness among students in their target age demographic.
They needed a display that would catch the attention of the youth market on campus, particularly at the college health clinics, as well as highlight the vaccination clinics that they were hosting.
The Solution: We came up with two product solutions that met the Ministry’s needs perfectly.