If you’re planning a trade show booth and the pressure is getting to you, you’re not alone – a bit of anxiety is normal! Luckily, there are a few things you can do to make sure your booth is properly planned and promotes your brand as effectively as possible, and The Xzibit Group is more than happy to help.
Planning ahead of the scheduled time is one of the most important things you can do before a trade show. Connect with your team and make sure they know the travel dates, book room blocks of your hotel early, and start on pre-show campaign planning. Launching a new product? Need to print order giveaways and product sheets? Be sure to get on top of these things well ahead of time or you’ll fall behind fast!
Pre-Show Booth Meetings
Get together with prospects, customers, and partners before the show and set a realistic goal for the day. In the future, you can use prior year numbers as your benchmark and bump it by 25 percent each year. Not only that, you should create a shared calendar so that the sales team can see the availability of executives across each day of the trade show.
Use Social Media
Take advantage of all your social media accounts to post photos from the events before, during, and after. Send out invitations to attendees to visit your booth and enter a contest, watch a demo, or pick up a giveaway. Just make sure to include your trade show booth number and event hashtag to make it easy for anyone to find you!
Planning a trade show booth can be a grueling process, but with the help of our professional team at The Xzibit Group, it doesn’t have to be. Contact us today for more information and we’ll be happy to assist you.