The Most Challenging Part of Trade Show Setup

By wpengine | blog | 0 Comments

Trade show setup is a complex, multifaceted process. It requires planning, foresight, and pre-show marketing to get the results you want and expand your brand ‘s reach. The best way to manage your show is with the help of experts that understand the process and the expertise to guide you through it, ensuring all your goals are met.

If you want to get more familiar with the challenges of setting up a trade show, our team at The Xzibit Group explores them below.

What Does Setup Entail?

Setting up your trade show booth entails everything from ensuring you have an outlet for lighting to dealing with the staff at the tradeshow. It can be a logistical nightmare for the unprepared and requires a lot of thinking on your feet that can be overwhelming for some. A few of the biggest challenges are show coordination, product/booth logistics, and installation and dismantling.

Why Promotion Matters

If attendees aren’t aware of your presence at the show, they won’t plan to visit you.

Consider this: approximately 76 percent of trade-show attendees plan their agenda beforehand, meaning they already know what booths they’re going to visit before arriving. If you want to be on this list, you need to ensure proper promotion.

This includes:

  • Social media (promote blogs and events)
  • Print ads (local paper, TV station)
  • Blogs (connect to social media)

How We Can Help

Our team can cover your trade show booth logistics and complete project and show management. Using our customer service and marketing skills we will guide your booth to success and help you focus on what you do best: promoting your brand.

If you need help with trade show setup, our team at The Xzibit Group is more than qualified. Contact us today for more information and we’ll be happy to assist you.